So frame analysis will consist of three stages ...Let's be clear that framing is not just marketing or just manipulation. It is: finding out what people are thinking and figuring out what you want to add. Note that you can only add, you can't take away. To make the great conversation meaningful, you have to understand the other speaker and you have to have something to add.
1.) Discovering the mental frames that people already have. If you don't do this, you won't know what information you should highlight or add, or what information you should de-emphasize.
2.) Developing an understanding of what it is you want to communicate. What do you want to make more salient in people's mental frames, and what do you want to add to their knowledge?
3.) Framing your speech and writing in such a way that it accomplishes the goals from 2) given 1).
Note also step 3. I used to hate writing papers. I guess I still do. Once I've figured something out, I want to move on. But educating myself is a drop in the bucket compared to sharing ideas with others. I have to put my viewpoint out there to continue the conversation.