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Somewhere along the way, the newsfeed started including "sponsored content," then clickbait. Now apparently it's all about Big Data. Facebook's Algorithm vs. Democracy. Facebook's model seems to be to cram down your throat more and more of what you seem to like.
We created two Facebook accounts from scratch. “Rusty Smith”, our right-wing avatar, liked a variety of conservative news sources, organizations, and personalities, from the Wall Street Journal and The Hoover Institution to Breitbart News and Bill O’Reilly. “Natasha Smith”, our left-wing persona, preferred The New York Times, Mother Jones, Democracy Now and Think Progress. Rusty liked Tim Tebow and the NRA. Natasha liked Colin Kaepernick and 350.org.
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But the conservative sites... Wall Street Journal is okay. Breitbart and Bill O'Reilly, nope. Hoover Institution was new to me, clearly conservative but interesting. I heard William Kristol on C-SPAN this morning, so I added The Weekly Standard to the conservative list.
So, I guess what Facebook doesn't seem to know about me is that I care more about diversity and good writing that progressive vs. conservative.